The ask: Bitmark, a digital copyrighting startup, was launching a social media campaign demonstrating the distinction between digital and physical property, coordinated by a verynice design studio.
Our solution: Drawing from a concept prompt by my art director at verynice, I produced a set of graphics showing the same media object in its digital and physical forms.
social media graphics
Wrigley Sustainability Prize
The ask: The USC Wrigley Institute for Environmental Studies wanted attention-grabbing graphics to bring an audience to the final event of the inaugural Wrigley Sustainability Prize, an entrepreneurship competition that calls for and gives monetary awards to ideas on how to implement sustainability.
Our solution: Large, photo-driven graphics featuring a photo of the Wrigley Institute’s Marine Science Center on Catalina Island, the natural imagery and wide open space symbolizing innovation and opportunity.
Facebook event cover image
William, Jun, and Jackie
The ask: Journalist and photographer Walter Thompson-Hernandez approached me to make a zine for a story he’d had for a while, a World War II interracial romance told through the eyes of the couple’s biracial daughter. The only way to do the story justice was to write it as it was: long, complex, and layered with history - but media outlets weren’t interested in old, complicated stories.
My method: To make the story more digestible, I printed out and annotated the writer's text and photographs, categorizing sections as either narrative building or providing historical context. My goal was to bring out the significance, intimacy, and authenticity of each part of the text.
Our solution: I used layout and visual cues to break up the text into sections without changing the written words, and displayed the photographs in large format on each page, which was printed on heavier, toned paper as a way to materialize the rich, intimate tone of the story. Each zine was individually printed, folded, and bound.
Five copies were gifted to Jackie Rice, who shared this story about her parents with the writer. The story can be read here.
Leo Xia Music
The ask: Leo Xia, a college-age singer-songwriter, wanted art to promote his music.
My method: This project was informed by my friendship with the singer and casual conversations about how he discovered his voice and his aspirations in music.
Our solution: In collaboration with another designer, we generated concepts for symbolic objects as ‘artefacts of personality’ that represented musical themes. This was a fun, highly collaborative process of ongoing feedback and rapid iterations that allowed the three of us to not only explore creative options but to catch up as old friends from the same high school, our shared background as “third culture kids" poignantly relevant to the subject matter.
Cover art for two singles, concepts created in collaboration with Chloe Chia, illustrations by myself.
Split Down The Middle: a banana, 'yellow on the outside, white on the inside,' symbolizes a common thread in the Asian American experience and central theme in this song.
Shaky Arms: a small bamboo plant expresses the hope and uncertainty in navigating one's multicultural heritage in this song to the singer's future Asian American son.
Based on cover art for the single Split Down The Middle, incorporating the Chinese characters for 'banana.' Given to Kickstarter supporters of Leo's debut EP as well as sold as general merchandise.
The ask: Clean Agency, a fifteen-year-old sustainability consulting firm, felt its branding and in particular its website were dated and didn’t represent their innovative work.
My method: A combination of fun exercises and open-ended questions were used to draw stories out of the CEO and staff that helped us identify their founding values, a cohesive narrative and their vision for the future.
Our solution: Drawing from these stories, we crafted a mission statement, logo and visual identity that reflected their values, which in turn informed collateral media.
company identity & mission statement
Branding exercise, previous logo at top
Company story, written collaboratively with CEO Seri McClendon
logo & visual identity
Moodboard exercise that allowed us to more concretely grasp a visual aesthetic
I created these mockups, which, due to time constraints, were outsourced to a developer to implement, although I continued to provide feedback and additional assets remotely.
The ask: The Pasadena Museum of Contemporary Art needed an advertisement that marketed a special exhibition of Japanese toy robots.
My method: I researched Japanese toy robots and why collectors love them, identifying their fun, quirky forms and personalities and the juxtaposition of a vintage/futuristic aesthetic.
Our solution: A flyer that doubles as a poster, echoing the collector’s aesthetic of unique, quirky personal effects, featuring a graphic that channels the identified aspects of appeal.
fold-up mail poster
Event flyer that doubles as a cool poster, arrives in the mail folded up:
The Taco Bar Beijing
The ask: A new restaurant needed menu designs and business cards that reflected their vision to bring authentic Mexican food to Beijing, China.
Our solution: A bold, tightly gridded design, printed on naturally textured paper, that demonstrated food and an ethos that was down to earth and simple but high quality.
Main lunch/dinner menu:
Brunch & late night:
The ask: danSCollaborative, a student organization whose mission is to foster a strong dance community at the University of Southern California, needed graphics for their annual fall showcases.
Our solution: The show theme In Perpetual Motion was designed to express movement, drama, and a love of dance, while the theme Harmony pursued a more dignified aesthetic, with an unspoken sentiment of solidarity in dance during a politically and socially divisive time of year.
danSCollaborative 2015 Fall Showcase: In Perpetual Motion
Marketing media for an annual showcase uniting the diverse dance and performing arts groups at the University of Southern California on one stage.
danSCollaborative 2016 Fall Showcase: Harmony
USC Design For America
The ask: My university’s branch of Design For America, a national network of students who use human-centered design for social impact, needed material to advertise for new member recruitment.
My method: My work was informed by my personal familiarity with DFA and my knowledge of studio goals to recruit more engineers, demystify design thinking, and work with more community partners.
Our solution: Social media graphics with a more professional, technical aesthetic than previous years, that still retained a fun and creative vibe, including individual posts featuring steps of the design cycle.
fall 2016 recruitment
Promotional material for the recruitment of new members for the fall 2016 semester design cycle.
Posts illustrating steps of the human-centered design process also count down the days until application is due.